SegaHealth provides science alignment, education, governance, and implementation support for organizations integrating WB-EMS into wellness, performance, and institutional settings.
Electro-muscle stimulation has evolved beyond boutique fitness.
It now operates across franchise networks, longevity centers, medical facilities, and corporate wellness environments.
Technology is advancing rapidly.
The industry does not need more promotion.
It needs institutional alignment.
Juan Uribe is the Founder and Chief Architect of SegaHealth, leading the development of a national framework for Whole-Body EMS (WB-EMS) education, infrastructure, and scalable deployment. A U.S. Navy veteran and NASM Certified Personal Trainer, Juan brings a hands-on, field-tested perspective to the industry. He first identified the potential of EMS technology in 2014 and, in 2018, launched and operated his own EMS training studio, gaining direct insight into both the effectiveness of the technology and the gaps limiting its growth. Through his work with XBody, he expanded his understanding of training systems, operator development, and large-scale EMS implementation. This led to a defining realization: technology alone does not create results—education, systems, and specialist-level execution do. Drawing from his background in business, fitness leadership, martial arts, and military discipline, Juan focuses on building structured, repeatable systems that allow WB-EMS to scale safely and effectively. At SegaHealth, his mission is to move the industry from fragmented use to standardized systems—enabling professionals to become true specialists, not just equipment operators.
Our team brings together expertise in wellness infrastructure, performance science, and professional education, ensuring every solution is built on knowledge, experience, and proven systems.
Advisory Board Member
Dr. James Westover is a Denver-area chiropractor and movement rehabilitation specialist with expertise in sports performance, injury prevention, and active-care recovery. He brings to Sega Health a practical perspective on helping people return to movement safely and effectively through education, assessment, and movement-based care.
Clinical Advisor
Advisory Board Member
SegaHealth provides a clear, guided approach to adopting WB-EMS—from initial consultation to full-scale deployment and long-term support.
Define your goals, whether you are building a facility, exploring wellness solutions, or pursuing certification.
Engage with SegaHealth experts to assess your requirements and create a tailored plan.
Receive a structured roadmap including infrastructure, training, or education solutions.
Launch WB-EMS systems with certified protocols, equipment, and operational support.
Grow your program with ongoing advisory, performance tracking, and continuous improvement.
WB-EMS enables efficient, high-impact training programs that improve employee health,
reduce fatigue, and support productivity.
It introduces a premium, differentiated service offering that increases client retention and revenue potential.
WB-EMS supports controlled muscle activation, making it suitable for rehabilitation and
preventative care programs.
It creates a specialized career pathway with growing demand and recognized certification.
Hear what our incredible customers have to say!
Every workout, meal, and milestone, tracked in the Sega Health Coach app. Built for the members of the studios we certify.
Muscle health impacts metabolism, performance, recovery, and long-term wellness.
As GLP-1 usage increases, as populations age, as workforce resilience becomes a board-level priority,
Muscle preservation becomes infrastructure. Electro-stimulation is not a trend. It is an emerging modality within preventative and performance medicine. Without governance, it risks commoditization. With structure, it becomes institutional.
SegaHealth supports corporate and institutional wellness implementation through WB-EMS education, certification, and structured rollout support.
Applications include:
We structure sponsorship pathways that allow corporations to integrate WB EMS as long-term infrastructure rather than short-term wellness campaigns.
Get clear answers to common questions about Whole Body EMS, including how it works, its safety, and how it can be applied across different industries and use cases.
Whole Body Electrical Muscle Stimulation is a technology that activates muscles using
controlled electrical impulses.
No. WB-EMS is a fitness and wellness technology, not related to emergency services.
Yes, when implemented under certified protocols and trained professionals.
Facilities, enterprises, trainers, and medical-adjacent organizations.
Juan Uribe is the Founder and Chief Architect of SegaHealth, leading the development of a national framework for Whole-Body EMS (WB-EMS) education, infrastructure, and scalable deployment. A U.S. Navy veteran and NASM Certified Personal Trainer, Juan brings a hands-on, field-tested perspective to the industry. He first identified the potential of EMS technology in 2014 and, in 2018, launched and operated his own EMS training studio, gaining direct insight into both the effectiveness of the technology and the gaps limiting its growth. Through his work with XBody, he expanded his understanding of training systems, operator development, and large-scale EMS implementation. This led to a defining realization: technology alone does not create results—education, systems, and specialist-level execution do. Drawing from his background in business, fitness leadership, martial arts, and military discipline, Juan focuses on building structured, repeatable systems that allow WB-EMS to scale safely and effectively. At SegaHealth, his mission is to move the industry from fragmented use to standardized systems—enabling professionals to become true specialists, not just equipment operators.
Brian Cooper brings over three decades of experience at the intersection of human performance, psychology, and applied coaching systems. His work is grounded in a rare combination of disciplines, integrating strength and conditioning, sports psychology, and clinical counseling into a unified approach to performance and long-term health outcomes.
With a Master of Science in Sport Psychology from Florida State University and a Master of Arts in Community Counseling from the University of Northern Colorado, Brian has developed a deep expertise in behavior change, motivation, and the psychological drivers of performance and recovery.
As a Certified Strength and Conditioning Specialist (NSCA), Certified Exercise Physiologist (ACSM), and Licensed Professional Counselor, his perspective extends beyond traditional fitness—focusing on how physical, psychological, and behavioral systems must align to create sustainable results.
Brian has served as an Affiliate Faculty member at Metropolitan State University of Denver for over 25 years, where he has educated and mentored more than 1,200 students in areas including exercise science, mental health, and coaching methodology. His professional background also includes extensive work with special populations, post-rehabilitation clients, and corporate wellness programs.
At SegaHealth, Brian contributes to the development of education frameworks, certification systems, and practitioner training models that integrate performance science with real-world human behavior. His work helps ensure that systems are not only effective in theory, but applicable, scalable, and sustainable in practice.
